from the ABC
Australia's private sector has been being encouraged to take a bigger role in ending global poverty at the launch of Make Poverty History's 2008 campaign in Sydney.
The launch was timed to coincide with the United Nations' Millennium Development Goals Summit, a meeting of more than 180 UN member nations in New York.
The chairman of Business for Millennium Development, Simon McKeon, says businesses need to think outside the square and invest in projects to end poverty in developing countries.
"There is money to be made in poverty and I don't think we should be embarrassed about that," he said.
"Tens of millions of the poorest people in the world over the last two decades have been lifted out of abject poverty simply by the workings of the market.
"Many of them are in China and we need to learn from that and actually just spread it around."
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Sudan’s Hotel Rwanda: the man who saved scores of people during Darfur
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